7 Top-Notch Branding Blogs Every Small Business Should Follow
by Rob Wolfe – CONNECTED Brand Management and Marketing
While I hope that you’ll consider following THIS blog, which was ranked #4 among the Best Business Branding Blogs of 2013, and join in the discussion or write a guest post to become part of the community (just click the “Click Here to Sign Up…” link in the upper right corner), I’ve compiled a list of what I consider 7 of the best branding blogs around as far as value of content. [It's not all inclusive--there are certainly others worth following.] You should consider following these branding-focused blogs.
Here you’ll find timely, topical takes on the role of branding in the B2B world. Authored by Ryan Rieches, Ray Baird and Alan Brew of RiechesBaird, along with guest bloggers, this blog is a companion to the Branding Business™ Internet radio show. Branding Business is a corporate branding methodology that embraces business strategy to enhance business performance. Brand-building in the B2B world is fundamentally different than it is in the high-volume/low margin, closed–end transactional world of B2C. The distinct branding implications of a considered purchase warrant special attention–the kind given here.
iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. Their mission is to advance the business of interactive media and marketing by serving as the primary conduit between buyers and sellers. And, to inspire marketers of all types to explore and embrace interactive marketing strategies.
Adhere thinks of themselves as problem-solvers that have a knack for creating ideas and solutions for your speciﬁc marketing situations. Their team’s experience in brand development, web design, and inbound marketing gives them a full arsenal to create an action plan that produces the results you require.
Simply a small business blog with articles written by contributing small business branding authors.
The Blake Project’s sole focus is helping organizations create brands that build and sustain trust. Branding Strategy Insider is an extension of their efforts as brand consultants to help marketing oriented leaders and professionals build strong brands.
Blog author Kirk Phillips has this to say about brandSTOKE: “I hope you will engage me in conversation about all things branding and marketing. The old and the new, the good and the bad. I will share things I’ve learned during my 30-plus year career and you will set me straight. Maybe I’ll learn something.”
Blog author and Professional Certified Marketer Michael Baicoianu explains: BrandUniq is about the things that should be done before launching your brand’s Facebook and Twitter pages: differentiating your brand from competition, choosing a unique slogan that reflects the your brand’s points of differentiation, and managing the 4 components of the Marketing Mix: product, packaging, placement and promotion.
Do you follow any other insightful blogs devoted to the topics of branding and brand management? If so, please share them.