About
About This Site
My ”Client Focus” site provides insight on
Client Engagement / Customer Engagement & Client Experient / Customer Experience.
This includes articles and viewpoints on closely related topics including Integrated Marketing, Social Media Marketing, Brand Management, Customer Loyalty, Product Management, and Business Leadership. My articles are from more of a B2B perspective, but many of my posts also relate well to a B2C audience.
This is a personal site and all posts are the opinions of the individual contributors. All content on this site is independent of and not associated with the interests of any particular company or business. Copyright 2008-2012 by Rob Wolfe
(Note: Part of my blogging philsophy is rather that whipping up daily or weekly postings, I prefer to thoroughly research my topics and provide insights from other individuals in my postings for added credibility and for providing varying perspectives. As a result, I tend to post less frequently than other bloggers, BUT that doesn’t mean I’m any less passionate about my blogging or the topics that inspire me.)
About Me
Trust. Integrity. Collaboration. Relationships.
I have 24 years of business leadership experience, most of which has been with a world-class, top-of-mind management consulting firm, where I have developed expertise in consultative solution selling and global client product leadership with emphasis on collaboration with business leaders & client teams and a commitment to establishing trust and building lasting relationships. I am also a Certified Integrated Marketing Communications and Brand Coach, designated by the Institute for the Study of Business Markets, adept at developing brand identity, targeted positioning statements/value propositions, and integrated marketing strategy.
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