12 Marketing Conferences to Motivate You for 2013: Follow the Trends on Twitter
by Rob Wolfe – Connected Places Global
NOTE: If you’re looking for some 2013 Marketing conferences, check out my article “2013 Marketing Conferences: Start Planning Now to Keep Pace with Current and Future Trends.”
At the Institute for the Study of Business Markets (ISBM) member’s meeting on September 11-12, EMDO Enterprises team members provided a continuous live twitter stream to help keep those of us who were unable to attend up to speed with the speakers and valuable content provided at the event. So, I thought it would be worthwhile to make you aware of upcoming marketing-related conferences and events from which I hope to obtain the same value from tweets sent from the events.
Following is a listing of 12 marketing-related conferences planned for October-November of 2012 in the U.S. I’ve compiled what I believe is a set of exciting professional gatherings with relevant and diverse content, perfect for following on your social networks, motivating you and your marketing department to help drive success for your business in 2013, helping you stay abreast of current and expected trends in areas related to marketing, and providing opportunities for networking and connecting with other ambitious business leaders.
Note: This listing is in no way comprehensive. There are many other important marketing events occurring during the last quarter of 2012 that can be followed on Twitter. Please feel free to comment on this post to provide info for any other marketing conferences, including dates and twitter names/hashtags, that readers should attend or follow to prepare for 2013.
The industry’s premier event for education and insight into the art of aligning and accelerating your company’s sales and marketing funnel. DemandCon’s content is presented by the world’s foremost thought leaders and covers information on the latest research, strategies and tactical best practices in B2B Sales and Marketing today. Reports today show sales generates 70% of a company’s revenue while marketing generates only 30%. Regardless of who wins the “I’m more important than you” crown, it is statistically clear that companies who align their sales and marketing processes are winning the battle.
The mobile devices of our on-the-go world have transformed our existence. From the way marketers market to the way consumers relate to brands, nothing will ever be the same. Everything across the customer lifecycle—building brand awareness, the nature of engagement, creating purchase intent, and the final sale—has been disrupted by mobile marketing. SM2, the most important and only official mobile marketing event during New York’s Advertising Week, is the place to be to start transforming your own business with mobile. Leaders at the cutting edge of the industry will come together to present, discuss and debate this vital and swiftly evolving channel.
SMX East provides tactics to increase website traffic, conversions…and sales!Choose from over 50 sessions on internet marketing topics including search engine optimization (SEO), paid search advertising, local/mobile search, social media marketing and semantic SEO.
Is your B2B marketing older than old school? Does your brand follow a system, but fall flat on style? Do you sometimes wonder if your customers are just not that into you? B2B Forum isn’t just another event. It’s the event for B2B marketers who don’t just follow yesterday’s best practices; they create the next practices needed to move their businesses—and industries—forward. Five fabulous tracks covering the coolest content: lead gen, social media, mobile, content, and the oft overlooked marketing essentials.
iStrategy Global Digital & Social Media Conference
October 9-10, 2012 | Chicago, IL
Follow the event on Twitter: @iStratBuzz #iStrategy
Some of the most powerful digital marketers on the planet present enterprise and mid-level business case studies: what works, what doesn’t, and how to measure the ROI. This is where the rubber meets the road in serious online business marketing. SEO, SEM, Social, Mobile, Community, Forecasting–building a high-performing, integrated marketing strategy. During the two-day conference, iStrategy will offer speakers with expertise in every online channel, a wide-range of attendees for exclusive networking opportunities and workshops with actual learning scenarios.
Data. Integration. Engagement. Relationships. Real-Time. These are the hallmarks of DMA2012 – and what makes it the most relevant marketing event out there. In an increasingly channel agnostic marketing environment, where lines are blurring and integration is key, your main objective remains driving sales by producing satisfied customers. And, as customers continue to evolve in how they interact with your brand, being quick and efficient in adjusting your approach and engaging them – real-time – is evermore a critical component of your integrated marketing strategy. DMA2012 is the ONLY event that provides you with all of the tools, technologies, and best practices to accomplish your goals, engage your audience real-time, and, even better, keep you one step ahead! The content at DMA2012 will deliver real-world solutions you can use immediately, as well as strategic guidance to help you plan for 2013.
This year, the impact of Social Consumerism has expanded beyond pure marketing, into commerce, customer service, product development and employee engagement. We are moving toward the rise of the Social Business. At Pivot 2012, you’ll engage with the most creative minds helping Social Businesses connect with connected customers to influence behavior and outcomes; get inside the mind of the connected customer to learn how to influence decisions and become a trusted resource; measure the opportunities inherent in emerging and disruptive technologies to improve internal collaboration and customer engagement; learn from the most effective strategies to successfully start the transformation; and more.
This is the event for savvy sales, marketing, and sales operations leaders to learn how to deliver better results to customers, streamline sales and marketing processes, and continuously meet and exceed management goals. Attendees will learn how to: strategically align sales and marketing; enhance sales rep productivity; collaborate and connect with customers; leverage social-media tools effectively; engage prospects in a meaningful dialogue; and track, measure and analyze sales performance.
Inbound Marketing Summit
October 23-24, 2012 | Boston, MA
Follow the event on Twitter: @IMS_Conference #IMS12
THE IMS DIFFERENCE. IMS is the one event that brings together the thought leaders, case studies and tools for enterprise marketing, all in a dynamic, community-based setting. Learn about the latest in social strategy, SEO, Web marketing, online video and internet broadcasting, Social CRM, fan marketing, mobile payments and more. And explore how to turn your plans into action with our unique partner pavilions and showcases.
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results. Focus will be on the following topics: Customer Experience, Customer Engagement, Customer Data, Customer Intelligence, Emerging Technologies, Social Media, Return on Investment, and Voice of the Customer.
TMRE delivers more proven value than any other event of its kind. New content areas for 2012 include: Social Media Listening; Mobile & Technology; Trends: With a Special Hispanic/Millennial Focus; Consultative Skills Development; Strategy and Futuring; Data Analysis and BIG Data; and Collaboration in Action: Industry Roundtables & Interactive Work Groups. Other presentation theme areas include: Insights Leadership & Transformation; Brand Insights: Letting the Brand Tell the Story; and Insight Driven Innovation.
AMA Branding Boot Camp
November 13-14, 2012 | Philadelphia, PA
Follow the event on Twitter: @marketing_power
Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty, regardless of your industry, product or service. The AMA Branding Boot Camp™ is a new professional development opportunity that will give you the understanding and tools to enhance
your brand’s strength. By attending this Boot Camp you will explore fundamental brand concepts that will: Help you evaluate your current brand; Identify ways to strengthen and improve your brand; and Develop plans and tactics for implementation.
NOTE: If new Twitter hashtags are announced for these events that make it easier for you to follow them, I will update this article to include them.