Be a Maniac about Your Brand Promise

April 17, 2013 at 12:58 pm Leave a comment

by Rob Wolfe – Connected Places Global

ManiacBrandPromiseA brand is a promise–the emotional and psychological deal you make with your clients.  To inspire others with your brand, you must believe in everything it represents. Just as no two snowflakes are alike, so it must be with your brand. 

What your brand promises to your target market(s) must be evident in every marketing message, providing brand stories and giving power to your sales team.

Your Brand Promise:

Only when you prove you are different and trustworthy will people talk about you, show their loyalty, and recommend you to their friends. That’s a true measure of success for your brand promise.

Are you maniacal about substantiating and delivering on your brand promise? What other factors are vital to your brand promise?

Advertisements

Entry filed under: BRANDING. Tags: , , , .

Be Prepared to Manage Social Media Risks A Great Brand Taps Into Emotions

What do you think? Please share your reaction to this article.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Recent Posts

Most Popular Posts

My Most Popular Articles

Categories

Copyright Notice:

All content on this site and all images displaying the Connected name or Connected Places Global name © 2008-2015 by Rob Wolfe and Connected Places Global and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

%d bloggers like this: