Social Media and Missed Opportunities
by Rob Wolfe – Connected Places Global
I believe that social media is critical for actively developing evangelists for my business’s brand & services, and for my own personal brand. No matter what business you are in – large or small, product or service, public or private – you should be doing everything possible to establish social media relationships and develop these kinds of evangelists.
Business and personal success can’t occur without establishing connections and fostering relationships, and I feel strongly that social media is the most effective way to initiate and sustain that. I am blown away any time I meet someone at a business or networking event and they tell me they don’t use LinkedIn or Twitter or any of “that social media stuff.” That’s simply a missed opportunity in my opinion.
In addition, social media, social review sites, and interactive online communities are changing the game of how businesses need to respond to client needs. I feel businesses today must acknowledge and embrace connected buyers’ growing use of social network streams to talk about brands, as peer-to-peer feedback increasingly has more influence on purchase habits than ever before.
Businesses must develop effective approaches to mining and analyzing this data to derive valuable insights, actionable intelligence, and an overall deeper understanding of what drives the success of the brand in the social world. None of that can occur if you deny the power and influence of social media platforms.
What are your thoughts on the power of and benefits of using social media as part of your integrated marketing–both for business and personally/professionally?
[Note: This is an excerpt from an interview series article originally published by ForwardMetrics, which reached out to their community of contributors and asked their expert thought leaders to take part in an author interview series. This excerpt is my contribution to Part VI of the interview series, covering responses on “the importance of social media for your business and your personal brand .” Check out the article for more valuable insights from other interviewees.]