Are You a Mensch? 10 Ways to Raise Your Brand

September 16, 2013 at 8:00 am Leave a comment

by Rob Wolfe – Connected Places Global

“Every [person’s] goal should be to achieve menschhood—to be ethical, decent and admirable. To be a mensch is the highest form of praise one can receive from the people whose opinions matter.”
~Claudio Schmidt

mensch

If you are a mensch, you are honest, fair, kind, and transparent, no matter whom you’re dealing with and who will ever know what you did.  In his book Enchantment, Guy Kawasaki lists 10 ways to achieve menshdom and, ultimately, trustworthiness with your clients (or anyone):

  1. Always act with honesty.
  2. Treat people who have wronged you with civility.
  3. Fulfill you unkept promises from the past.
  4. Help someone who can be of absolutely no use to you.
  5. Suspend blame when something goes wrong and ask, “What can we learn?”
  6. Hire people who are as smart as or smarter than you and give them opportunities for growth.
  7. Don’t interrupt people; don’t dismiss their concerns offhand; don’t rush to give advice; don’t change the subject.  Allow people their moment.
  8. Do no harm in anything you undertake.
  9. Don’t be too quick to shoot down others’ ideas.
  10. Share your knowledge, expertise, and best practices with others.

To engage clients, being someone of noble character and undeniable integrity goes a long way. It also goes hand-in-hand with your brand, which you represent. Your character is a part of your brand’s identity.

For more on demonstrating genuineness as a leader and in all your interactions with others, check out the book (from which Kawasaki paraphrased the author’s insights in the list above), The Leader as a Mensh: Become the Kind of Person Others Want to Follow (by Bruna Martinuzzi).

Do you have any stories to share about how a character flaw demonstrated by an individual negatively impacted a brand’s image?

Advertisements

Entry filed under: BRANDING, CLIENT EXPERIENCE / LOYALTY. Tags: , , , , , .

Social Media and Missed Opportunities 3 Growth Plates for Destination Branding

What do you think? Please share your reaction to this article.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Categories

Copyright Notice:

All content on this site and all images displaying the Connected name or Connected Places Global name © 2008-2017 by Rob Wolfe and Connected Places Global and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

%d bloggers like this: