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For your brand to succeed, your clients and potential buyers must feel an emotional connection to your products or services, and also trust that you will deliver a solution to address their unique needs. If you consistently deliver on your promise and interact with your clients to forge relationships, they will not hesitate to recommend your company or your brand to their own professional networks.
In Building Brands, Loyalty, and Social Connectivity, author Rob Wolfe provides guidance and motivational brand stories relating these key factors of success, which will enable you—whether an established business owner or an emerging entrepreneur–to develop strategic and tactical plans to engage your clients and position your brand for competitive sustainability among your target markets.